
Tech Industry
FTC says Amazon quietly turned its ad auction into a first-price one
The FTC and 22 states sued Amazon on August 31, 2026. The complaint says Amazon charged advertisers their own maximum bid about 80% of the time by 2024.
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The FTC and 22 states sued Amazon on August 31, 2026. The complaint says Amazon charged advertisers their own maximum bid about 80% of the time by 2024.
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